Digital Marketing Specialist (SEO & PPC Focused) job at Morris Communications Careers Denton, TX, US

Job Description

Benefits:

Competitive salary

Lawn Doctor of Denton is looking for a highly motivated and experienced Part-Time SEO & PPC Specialist to join our growing team. If you're passionate about digital marketing and have a proven track record of driving organic and paid search results, we want to hear from you!

Responsibilities:

Develop and implement effective local SEO strategies to improve organic search rankings and drive qualified traffic to our website for services like "lawn fertilization," "weed control," and "mosquito control."
Conduct thorough keyword research for both organic and paid search, identifying high-intent terms relevant to our target audience in the Denton area.
Manage and optimize Pay-Per-Click (PPC) campaigns across Google Ads and other relevant platforms, ensuring maximum ROI and lead generation. This includes:
- Creating compelling ad copy and landing pages.
- Monitoring bid strategies and adjusting as needed.
- Implementing negative keywords to reduce wasted spend.
- Analyzing campaign performance and identifying areas for improvement.
Perform regular website audits to identify and address technical SEO issues (e.g., site speed, mobile-friendliness, crawlability).
Support content strategy by providing SEO-driven recommendations for blog posts, service pages, and other website content.
Develop and write engaging newsletter and blog content.
Create social media posts and implement comprehensive social media strategies.
Monitor and report on key performance indicators (KPIs) for both SEO and PPC, providing insights and recommendations to the team.
Stay up-to-date with the latest SEO and PPC trends, algorithm changes, and best practices.
Collaborate with the team to ensure consistent brand messaging across all digital channels.

What We're Looking For

Proven experience (1-2 years minimum) in managing and optimizing SEO and PPC campaigns.
Strong understanding of local SEO strategies and Google Business Profile optimization.
Excellent analytical skills with the ability to interpret data and translate it into actionable insights.
Strong written and verbal communication skills.
Self-motivated, detail-oriented, and able to work independently.
Experience in the home services or local service industry is a plus.
A bachelor's degree in Marketing, Communications, or a related field is highly desirable, but not required, with relevant experience.
Pass a drug test and background check.

What We Offer
Job Type: Part-time
Schedule: Flexible hours, approximately 15-20 hours per week.
Compensation : Earn $15.00 - $18.00 per hour, depending on experience

Compensation: $15.00 - $18.00 per hour

Job Tags

Hourly pay, Part time, Local area, Flexible hours,

Similar Jobs

Pearl Interactive Network

Licensed Mental Health Coach Job at Pearl Interactive Network

Pearl Interactive Network is seeking Licensed Mental Health Coaches to support future remote contact center operations. The Licensed Mental Health Coach (LMHC) provides specialized, one-on-one coaching support to individuals transitioning between psychological health...

Timeless

Timeless Brand Ambassador Job at Timeless

...the vision of creating a Leading Lifestyle Brand around Cannabis products that are... ...Timeless. We always have and will continue to work with local businesses, artists, charities... ...the better. About the role: Timeless Ambassadors are known internally as Kindness Team...

Apogee Consulting Group

Interior Designer Job at Apogee Consulting Group

...meeting the practical needs of our clients. Born as an electrical design firm, we have evolved into a full-service Architecture and... ...healthcare. Apogee is seeking a creative and detail-oriented Interior Designer to join our Fort Collins, CO office. In this role, you...

LTC Language Solutions

Vietnamese Interpreter- Nashville, TN Job at LTC Language Solutions

...Are you fluent in both English and Vietnamese ? Do you have experience working as an interpreter? LTC is an interpreting agency looking for contracted Vietnamese language interpreters in Tennesse. You will accept appointments on an as needed basis. The ideal interpreter...

IHRC, Inc.

Microbiologist III Job at IHRC, Inc.

...fulfill the responsibilities of the position IHRC, Inc. provides scientific, information management, management consulting, bioinformatics, and administrative program support to the Centers for Disease Control and Prevention (CDC) and other Federal and private sector...